KM3 Media Search News is your monthly source to keep you up to date on the latest trends in search engine marketing. You’ll know about emerging trends in online marketing and we’ll explain how those trends can be put to use in your business.

YouTube Power

More than 1 billion unique users visit YouTube each month and over 4 billion hours of video are watched. YouTube is the third most visited site, just behind Google and Facebook (source: Alexa). Some of those videos go viral, creating a YouTube sensation. (Where would Justin Bieber be without YouTube? Probably back home in Canada).

No formula exists to make a video go viral but you can take advantage of YouTube for SEO. The more you optimize your videos, the better chance your videos will be found in Google search results, perhaps even page one!

YouTube’s recently launched YouTube One Channel gives you plenty of opportunity to promote your brand and best of all, it’s free!

Google Glass

Like many in the online marketing business, we are fascinated by Google Glass, though mostly because it’s very futuristic and very cool (OR ridiculous, depending on who you ask). Whether or not we’ll someday consider Google Glass users when we’re developing marketing strategies remains to be seen. Remember, there was once a time when we didn’t put any thought into mobile devices like phones and tablets. Maybe Google Glass will catch on and we’ll all be talking to our glasses and taking a picture with just a wink!

Content Marketing or Links–Which Is It?

Both! In spite of the rash of Google updates and other covert maneuvers, link-building is still necessary for search rankings. Google has made it crystal clear that high quality content is what it wants. But Google is not quite so upfront about links. We do know that quality onsite and offsite content is just part of effective SEO. You still need to get those links. Link building tactics have changed and will continue to change in response to Google updates. Looks like another Google update is coming soon.

If KM3 Media can help you determine more about SEO, please email us at kyle@km3media.com, call us at 916-517-0029 or visit our website at www.km3media.com. We would love to help!

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70/30 – Based on a poll of search industry experts, “70/30″ comprises all of the factors that influence rankings – 70% of these factors are comprised of activity not on your website, such as content marketing and 30% are factors that help improve your web presence on your website – Onsite SEO.

4 Ways to Increase Your Onsite SEO

1) Identify Existing Demand

• Research what people are searching for in relation to your products and services.
• Research competitor keywords
• Use keyword tools — use Google Keyword Tool or have KM3 Media help
• Check difficulty of keyword — don’t choose a highly competitive keyword.
• Do a reality check – Ask yourself if you have something to offer people searching on that keyword. If not, you might get traffic to your website but you won’t get the sale.
• Keep up – SEO is a dynamic process and change is inevitable. Do constantkeyword and market research and adapt your onsite plan.(see Step #4)

2) Create Purposeful Onsite Content

After identifying where the demand is, write relevant website and blog content. Whether you choose to be humorous, informative, controversial, or use video and text, remember your audience and keyword research.

3) Tune Your Content

Harmonize your content with style that will engage your audience and technical language search engines understand.

• Increase your keyword density. Keep it natural, and make sure you include your important keywords.
• Name your title tag, meta tags, domain name, and Alt text of image.
• Link to internal pages where appropriate.
• Set up Google Authorship.
• Entice readers with a beautiful website. Try to present information in different ways (images, bulleted lists, widgets)

4) Track & Promote

Track whether your onsite SEO is producing expected results. Simultaneously, promote your content to help people find it!

• Track rankings.
• Track analytics in your dashboard.
• Invite interaction on your blog and social media. Get your friends and colleagues to comment.
• Link back to your content. Guest blogs are a good way to get high authority websites to link back to your onsite content.
• Engage in other peoples’ online conversations and communities.

If KM3 Media can help you determine more about SEO, please email us at kyle@km3media.com, call us at 916-517-0029 or visit our website at www.km3media.com. We would love to help!

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